We have already discussed the different aspects related to blogging. Today, in this blog we will be discussing SEO and things related to it. Thinking to be in the top results of a search engine is one thing, to be in those results actually is an entirely different thing, and that is where SEO comes in. People often dream about getting their website in the top 10 results of Google but is it easy? No, probably not without SEO. Well, that got your attention. Right?
So, let’s not delay things anymore and learn about SEO.
What is SEO?
SEO represents Search Engine Optimization, which is the act of expanding the amount and nature of traffic to your site through organic web search results.
To get a better understanding of SEO we need to know what the important elements are and how they work.
Quality of Visitors: It doesn’t matter if you have million visitors to your website if they are not relevant to your business. For example, if search engine tells your visitor that you are a space agency when really you are just a real estate agency letting space for rent. So the quality of visitors to your site is very important.
Quantity of Visitors: once you start getting the right visitors to your website then the numbers are important. More the number of relevant visitors to your website, more the business you will have.
Organic Visitors: As we know that ads play an important role in attracting visitors to your website. Ads are considered as a significant factor behind SERPs (search engine result pages) but organic traffic to your website is that traffic for which you don’t have to pay. Organic traffic helps your website in becoming a brand.
“Google only loves you when everyone else loves you first.” – Wendy Piersall
Importance of SEO
Search engine optimization, or SEO, is unimaginably significant for marketing. At the point when you promote your website pages — including your blogs — you're making your site more obvious to individuals who are searching keywords related with your blog or business by means of search engine like Google, yahoo, bing or any other.
Let’s discuss in details about the importance of SEO:
Keyword Optimization: Search Engine Optimization (SEO) is the key element for the website to get more traffic. Promotion of a site is significant to get traffic and keep up the level over the search engine. The primary point of Search Engine Optimization is to get more traffic from assorted sources and to get repetitive traffic.
Updated Content: Search engine optimizer plays an important role in both business and blogging websites. To get more traffic to the website, content on the website need to be regularly updated. SEO plays a very crucial role in many ways like RSS feed subscribers and making backlinks for the website.
Ranking: SEO plays an important role in generating more traffic to the blogging website based on the relevant keywords. There is no shortage of success examples where SEO helped to take blogging websites from nowhere to the first page on Google search result.
Search Engine Rank: It is significant to keep up the rank on the search engine like Google, Yahoo and others. The SEO positioning can be checked by Alexa and other ranking website to screen the situation over the search engine. You can keep an eye on your site by getting the position to know the status of your site.
New Keyword: It is SEOs job to find out relevant keywords to your business and once that is done its search engine optimizer responsibility to get them ranked on the search engine. There are plenty of SEO tools which are frequently used to submit articles and blogs automatically. It is SEOs responsibility to stay updated regarding the latest auto-posting tools.
Ethical Promotion: Doing site promotion with morals is more significant. There are many Search Engine Optimizers which are utilizing alternate routes to show signs of improvement result in any case they are getting caught by search engines and have a negative effect as the final result.
Stay on Top: A definitive objective for the site owner and SEO is to get the traffic and shows up in the initial five pages of the search engine and keep up the placing on the web and furthermore to get the reparative clients on their site.
We hope you get the basic understanding of SEO or search engine optimizer and its importance for blogging. In our next blog, we will discuss in detail about why your website absolutely needs SEO. So stay tuned for the next time.
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