Different Types of Digital Marketing

Last Updated by Ravinder 16-Mar-2021

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In our previous blog, we discussed digital marketing and its importance. So today we are going to talk about all the different types of digital marketing.  

1). Search Engine Optimization (SEO)

Whenever we are looking for something on the internet we use search engines like Google, Bing or Yahoo and we type what we are looking for and get a list of results.  But do we know how those search engines know what to show and if it's relevant to our search? Well, the answer is SEO or search engine optimization.

SEO is a system to understand how major search engines like google and bing works. SEO is a process to optimize your website with relevant keywords and quality content. It plays an important role in increasing organic traffic to your website. If you want to know more about SEO and its importance read our previous blog.

2). Search Engine Marketing (SEM)

Have you ever seen “Ad” next to a top search result that means SEM is working there. SEO’s main focus is to bring organic traffic (FREE) to your website and SEM or search engine marketing is more focused on paid marketing. It is also known as PPC (per-per-click).

Even SEM is a paid form of digital marketing still it is very important to choose the correct keywords for your product or service. SEM works on bidding systems in search engines like google higher your bid, the higher you are in search ranking.

3). Social Media Marketing (SMM)

Social media marketing or SMM is done on popular social media platforms. It is very important to use this tool if you want to stay in the race for success. These days more than 2 billion people use social media so there is no better platform to market your business. Read our previous blog to learn more about the importance of social media.

4). Email Marketing

Email marketing is no stranger to anyone who has an email address. According to research more than 110 billion emails are sent and received daily. Email marketing is the most popular form of digital marketing for the last 20 years as more than 90% of people check their emails daily.

5). Affiliate Marketing

Affiliate marketing has become a very popular type of digital marketing in recent years. It is a process where others market your product or service and if it results in sales then they get little commission. The reason for the success of affiliate marketing is that it's a WIN-WIN situation for everyone involved. If you are also interested in start affiliate marketing then check out our list of top affiliate marketing programs for 2021.

6). Content Marketing

You might have heard the phrase “Content is KING” as this blog won’t be possible without content. It doesn’t matter which form of digital marketing you choose, good content is always important. If you can’t interest readers in your content then how can you expect them to be interested in your product or services? Read our previous blog to understand the dos and don'ts of content writing.

These are the top different types of digital marketing. We hope you enjoy reading this blog and if you have a comment or suggestion please feel free to let us know in the comment box below. 

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