In today’s digital world, having a business and
not taking it online is like having a body without any blood in it. People
nowadays often first look for a product online even if they want to buy it
offline from a store so that they can find the best product or its alternative.
Most customers are looking for information about a product that can help them
make a better and smarter purchase. This buyer or customer behavior is enough
to tell you the importance of a website for business.
We have already discussed various aspects
related to start-up businesses in our previous blogs. Today, we are going to
discuss the importance of a website in the business.
“People
shop and learn in a whole new way compared to just a few years ago, so
marketers need to adapt or risk extinction” – Brian Halligan
People in the modern world are often busy and
they tend to be smart; so they don’t have time to visit shops but have enough
time to surf the internet and find the right product of their liking. The young generation will even look for a small pin online before buying it and To be honest, it is the best way. People can know all about the product at their
own house and then later just need to pick it up from the shop without
searching for it at different places.
One of the best things about the internet is
that it doesn’t care about the size of your company or brand so even if your
business is small or new, a website is always helpful for you. To be honest,
the importance of a website for a small business is far greater than a bigger
business. A website not only provides credibility to a small business but also
makes your business look bigger, successful and trustworthy to your customers.
A website will not only promote your business and help increase your sales but
it also helps in distinguishing you from your competitors.
A better and user-friendly designed website will
always attract more customers than a poorly designed website. We at Buzz and Bizz, provide all the services from Web development to Website Designing, Web
hosting, Graphic Designing etc. so if you feel the need for a new website or a
makeover to your old one, just contact us anytime and we will sort everything
out for you.
According to a survey, if your business doesn’t
have a website it is already losing around 80% of its potential customers. Just by having an online
presence, your business can get more customers. Think of a website as a 24*7
open showroom for your business, your customers will be increasing even when
your real showroom or business will be closed. In short, your website is the
best and cheapest marketing tool for your business.
Websites provide your business with an
opportunity to be recognized worldwide. It provides your business with the
opportunity of having customers from all parts of the world. More than 5 billion
searches are done on Google alone every day from all around the world and
people are searching for everything, so whatever is your business there are
always people looking for it. If your business has a website, there are always
chances that people see your business and like it.
A website is your business’s first impression,
your customers will look at your website and will decide if your business is
worth their time or not. So having a well-designed website is always important.
A website is basically your digital business card if the first impression of
the card is good on the customer, they will want to invest their time in your
products or services. However, if your website looks dull and outdated to the
customers, they will just move on to other websites.
“Your
website should be your calling card, or your business front door” – James
Schramko
A customer judges your business within seconds
of seeing your website; it doesn’t matter if you have a great business or not,
if your website is not appealing then your business is also not appealing to
the customers.
A website provides credibility to your business.
Many of you might have doubts about that but believe it, as almost 70% of
people surf the internet before buying anything, credibility is quite a thing.
If you are doing it right and providing the customers with the best of your
business, they will build a trustworthy relationship with your business and may
suggest it to their friends and family. The more the credibility of your
business, the more the opportunity for your business to grow.
“A brand is no longer what we tell the consumer
it is- it’s what consumer tell each other it is.” – Scott Cook
A hardworking entrepreneur/businessman needs
good sleep and proper work timings but there are always competitors who are
willing to go the extra mile while you sleep. No, you don’t need to do the same
to outdo them; the simplest way is having a website. A website is 24*7 active
and accessible to all your customers, your business website will do your work
when you can rest and dream about your future.
If you don’t have a website, many of your
customers might have to wait for you to open up. That’s not a likeable scenario
for any business as many customers might just look for an alternative and you
will lose customers. Through a website, your business is always open to your
customers.
The internet is the biggest market in modern
times with billions of customers for every business. The best part is it is the
easiest to target; you can outbid your biggest competitors with a well-designed
website and good SEO. Even if you have to run ads for your business, these
online ads cost much less than any other form of marketing ads and it brings
much better results too. The visibility of your company increases by your
business website.
Basically, having a website is the most basic
and an important step for marketing your business.
A website is the best way to engage with your
customers, it helps them to provide you with feedback about your products or
services. You can let your customers know about new products/services online
and they can check it out before the things run out even if they are busy. A
website helps you build a relationship with your customers. It shows your
customers that you are putting them first and care about their needs.
“If
people like you, they’ll listen to you, but if they trust you, they’ll do
business with you”- Zig Ziglar
A website can easily provide a road map to your
business’s physical location or shops/offices. It would provide ease to
customers to trust your brand.
Conclusion
More than 90% of your potential customers are
looking for you online and if you are still not interested in a website then
you are happy selling to only 10% of your potential customers. That is true;
you are reducing the potential size of your business if you are against taking
your business online.
However, after reading all the importance of a
website for business if you are interested in taking your business online and
not sure how to do that, or where to begin. Don’t worry, we at Buzz and Biz
specialize in helping you with all your quarries, just give us a call and we
will sort everything out for you. Buzz and Biz is one of the best and emerging
Web Development and Website Designing Company.
It doesn’t matter if your business is small
scale or big, every business requires a website in this internet era. And why
not? If your competitors are doing it, you should also try it.
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