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What is Digital Marketing and its Importance?

Last Updated by Ravinder 16-Mar-2021

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“Content is King but Distribution is Queen and she wears the pants”

In this era of technology, it is no longer possible to just depend upon conventional marketing methods. If we want to stay in the race of becoming a successful business then we need to adapt to the latest trends of digital marketing. Today everyone is surrounded by technologies like computers, laptops, smartphones and tablets, etc. which make digital marketing an effective tool to market your product or services to the world. Let me give you some idea of what digital marketing does.

  • Search results you see - Digital Marketing

  • Online advertisements you see - Digital Marketing

  • You reading this blog across the globe - Digital Marketing


What is DIGITAL MARKETING?

Digital marketing is a term used to describe any attempt to market your product or services to people using the internet and digital devices. It is also referred to as online marketing. Digital marketing can be done using various platforms like email, social media, online advertisement, MMS and SMS. 


Importance of Digital Marketing 

Today in 2021 global e-commerce market cap is around $5 trillion and as per a survey by major e-commerce platforms, 51% of people research products on google before they buy them online. So let’s discuss the importance of digital marketing:

  1. Globalisation: Digital marketing help companies to introduce their product or services to global customers from anywhere around the world.

  2. Cost-effective: Digital marketing is cheaper than a conventional form of marketing and helps you to reach more potential customers.

  3. Big Market: Today internet has around 4.5 billion active users around the globe. So that makes digital marketing the biggest platform to market your business.

  4. Equal Opportunity: The internet gives equal opportunity to both small and big companies to reach potential customers. 

  5. 24X7: Digital marketing helps potential customers to know your product or service whenever they need it. It can be accessed from anywhere at any time.  

These are the major importance of Digital Marketing. Now, you must have got some idea about digital marketing and why it is so important for you and your business. If you are still confused about whether digital marketing is for you or not, then, it’s time to question yourself if you want to take your business to next level or are you happy with what you got because Digital marketing is definitely the key to success in today’s digital world.

There are different kinds of digital marketing available in the market, if you want to know more about it, subscribe to our free newsletter and get the notification for the next blog “Different types of Digital marketing”.


We hope you enjoyed reading our blog. Please make sure to let us know if you have any suggestions on how to make it better in the comment box below.


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