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What Are The Essential Skills for Content Writers?

Last Updated by Ravinder 06-Aug-2021

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Do you know that more than 550,000 new websites are created on daily basis and there are more than 1.7 billion websites in total on the worldwide web? It is estimated that there are more than a billion blogs on the internet, that is 1 blog for every 7 people on the planet. But 99% of those blogs never see the light of the first page on Google. The content writer plays an important part in the success of your blog. So today we are going to discuss the essential skills for a good content writer.

1. Answer The Question

The first reason why anyone comes to your blog is that they want answers to their questions. A good content writer should have the skills to answer the reader’s question in simple and easy-to-understand language.

2. Unique Content

A good content writer should have unique content as it is easy to copy content from others but that will do no good to your blog. Copied content will do more damage to your blog because major search engines will mark your content as plagiarized and your blog will never rank in organic searches.

3. Research

A good content writer should always do the proper research about the topic before writing a blog. Writing a blog without research does more harm to your blog as it gives wrong information to the reader and that can result in permanent loss of viewers. So always do proper research before writing anything on the internet.

4. Stand Out in Crowd

As we had discussed earlier, there are more than a billion blogs on the Internet and most of them never succeed to get views. So it is very important to have unique content if you want your blog to perform well. Use relevant keywords and references so your readers will get a better understanding of the topic and help your blog stand out in the crowd.

5. Story Telling

A good content writer should be a good storyteller. Storytelling in your blog not only increases the interest of your readers but also increases the session time of your blog. To get a better engagement on your blog use lots of examples and case studies if possible. When it comes to storytelling, it’s always a good idea to think outside the box to get your reader's attention.

6. Connect with People

It is very important for content writers to understand their viewers. A good content writer should never make their readers feel like that you are trying to force something on them. It doesn’t matter if you are selling a product or just getting data for marketing, it is always important that your reader should feel comfortable. Always try to understand your viewers and learn what they are looking for, then help them to understand how your product is useful for them.

7. Concise Statement

With the advancement in technology, more and more people are searching for what they need on the internet by voice searches. More than 50% of searches on the internet are voice searches so it is very important for content writers to use concise statements in their blogs as no one likes to hear long and useless speeches for their search.

8. Email Marketing

Email marketing is an important part of digital marketing. As it doesn’t matter how good your blog is if no one knows about it. So a good content writer should have excellent email writing skills which can bring people to your blog by reading your email newsletter.

This is the list of essential skills required for a good content writer. Please feel free to let us know in the comment box below that what your thoughts are and if you have any suggestions on how can we make it any better.

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